Proposal Outline and Analysis of Rhetorical Situation

A Website for Global Educational, Cultural, and Literary Support Association (GECLSA)
Some Nepalese social workers living in Nepal and the US and some US citizens are establishing a non-profit organization that will work towards improvement of educational situation of kids from all around the world who are deprivsed from proper education due to their poverty. These social activists have recently registered their organization in the state of Maryland. They have finalized their constitution, vision and mission statements, goals, and some future programs. However, they still do not have their own website to inform the public about their projects and to attract more people towards the holy goal of helping the kids in dire need of education. In this holy mission, as a student in technical communication, I think I can contribute to their mission by building their website as per their needs.
The audience for this website will be very diverse: those who are in desperate need for education and those who want to help them. As the audience of this website will be quite diverse, I will have to make it very user-friendly and simple to navigate. I will try to avoid any culture-specific symbols and references not to confuse the audience of different cultures. At the end, I will produce a website that has the following characteristics:
a. Easy to navigate by using proper buttons and hyperlinks
b. Use of simple design (The purpose of a website is to provide information. Fancy websites may look good but very difficult to use.) (Harty)
c. Proper positioning of visual and verbal elements
d. Adequate use of chunking through the use of spacing, bullets and numbers, and tables
e. Use of photos and videos
f. Use of flash slideshow to incorporate many pictures that will be necessary to capture the attention of the audience
g. A link to a blog that will be used by the organization to share people’s views and needs
h. Links to useful educational websites
i. Use of simple, clear, and precise language
I am planning to finish this project of building a website within two and a half months. The timetable for different stages of it is as follows:
1. Proposal -- Sep 24, 2009
2. Basic format of website – October 13
3. First draft of the website for review –November 10
4. Final deliverable –December 1
Qualifications
1. MA in English and Professional Communication
2. Editing Experience
3. Already built a website
4. Edited web content and helped in both editing and designing a brochure as a part of semester long project
5. Knowledge of technical writing theories and ethics
Conclusion:
So, I will make a website that looks simple but attractive. My knowledge of technical writing, experience of editing, and some, even if short, experience of making a website will help me make the website informative.

Analysis of Rhetorical Situation
I have already mentioned the exigence, the need for the Association to have its own website. It needs to publicize its programs and draw attention of as many people as possible to fulfill its mission of helping the poor to come out of their wretched poverty through education. In today's world, people want to see almost every thing online. So, besides having brochures and other promotional material, it also needs a good website to come out to its intended audience.
Similarly, I have also already mentioned the nature of audience for this project. The audience will be diverse. So, simple and clear website is a most.
In case of constraints, I have a limited time to make it. I will have to finish this by the end of November. As a graduate student, I also have several other tasks to be done simultaneously. Similarly, I will have some limitation in terms of my knowledge of technology too.